Copywriting Tricks that the Pros Use

Copywriting Tricks that the Pros Use    by Sony Blue

You cannot have a successful internet marketing campaign without good copywriting. Having persuasive copy has enabled some internet marketers to rake in huge profits. Having effective sales copy will enable you to sell more of your products. Let's examine some time tested copywriting techniques that will improve your conversion rates.

Don't point the spotlight on yourself when writing your copy. Instead, keep your attention on your customers, the people who your product is aimed at. Your readers are only interested in what your product is going to do for them, not about your great qualities or accomplishments. Their concern is how this is relevant to them. If you waste your limited space by going on and on about your own accomplishments you'll only be pushing away the people whose attention you need. Remember, when writing copy, "you" is a much more powerful word to use than "I." Copywriters who talk about themselves too much end up driving their prospects to the web pages of their competitors. Don't wait too long to show them what you've got for them. You have to keep your customer as the main character of your copy, from beginning to end. You should also talk about the advantages of your product, not simply list its features. No matter how good your product's features may be, the customer is only interested in what it can do for him. Your readers want to find out what your product will do for them, not how it works or how it's made. The best way to deal with this is to write features and then follow them with a benefit. Keep in mind that when people discuss your product with others, they aren't going to mention all of its features, but focus on the practical benefits. Even though your features make your product original, what people really care about are the advantages. You can create a list of benefits using bullet points.

Having a solid guarantee is an important part of your sales copy. You have to do a convincing job of making your readers trust your product. It helps if you show that you have complete faith in your own offer. They want their investment to be safe and that's why you have to show them that you stand by your product in every way and that your customer's satisfaction is your highest priority. This is a psychological technique to get prospects to feel safe about making a purchase.

Copywriting may look hard to do, but it's not once you get the hang of it.